Publicado em 08 de abril de 2012

With greater participation, the association intends to better share the latest news on its programs

Sobratema is enlarging its participation in social media networks. The association’s goal is to get even closer to its publics. Early this month, the association launched its Fan Page in Facebook (www.facebook.com/sobratema) and premiered the Sobratema blog (www.sobratema.org.br/BlogSobratema).

These two social media channels join the other four social networks in which Sobratema already participates: Twitter, LinkedIn, Flickr and YouTube. With its greater involvement in these networks, Sobratema intends to share the latest news on its programs, information of relevance to professionals and business owners in the sectors of construction, mining and infrastructure, in addition to using these tools to interact directly with its various publics of interest.

About Social Media
YouTube – The Sobratema channel carries videos of lectures given in the association’s training and development programs, coverage of events and trade shows and, furthermore, reports and interviews with professionals, business people and authorities. YouTube ranked third among the websites that were accessed most in Brazil in 2011.
LinkedIn – Sobratema’s profile has a relationship network that includes professionals and companies in the businesses of construction, mining, infrastructure and related areas. Through this channel, the association disseminates news from its web-based video channel CHN – Construction Today News, and information on its other programs. According to data provided by LinkedIn, the network has over 7 million users in Brazil. 
Twitter - With messages containing just 140 typed characters, Sobratema on  Twitter informs what’s new in the association’s programs daily, in addition to replying to questions, suggestions and compliments sent by its followers.   
Flickr – Photos of the main events promoted by Sobratema, such as the association’s trade shows (M&T Expo, M&T Parts and Services, and Construction Expo), Workshops, Forums, Congresses, Technical Missions, etc., are displayed in albums in its Flickr account. Besides visualization, users can download these images. Reproduction of images, however, is only permitted with due credit given to their owners.
Facebook – The Sobratema Fan Page was created to share news, photos, events and videos on all its programs. To access information, all a subscriber has to do is ‘Like’ the corporate page. Facebook has 37 million active users in Brazil.
Blog – The Sobratema Blog will be a channel for debating the main issues involving the sectors of construction, mining and infrastructure. Blog posts will bring information of relevance to professionals, news on the market and global trends. Readers will have room to publish their comments and make suggestions at the end of each post.
To join the Sobratema social networks, click on the links below: