Publicado em 30 de maio de 2012 por Cleide Sales

Sobratema Congress kicked off its second day of presentations on current and widely-discussed issues. Read more

Sobratema Congress kicked off its second day of presentations on current and widely-discussed issues starting at 9:00 AM in the Congress’ Oiti Auditorium. The first theme put up for discussion by Sobratema was "Qualification of Manpower." Guest speaker Robert Lerner, a director at Lerner & Gagliuffi who is a psychologist and expert in crisis intervention, addressed the topic: "Talent in the 21^st Century: Virtual technology and interpersonal/intergenerational relationships in modern organizations.”

According to Lerner, in order to absorb the benefits of new technologies it is necessary to understand and comprehend humankind; the relationship between mind and person is completely intertwined. "When we study man - with his/her problems, rich or poor, young or more mature - from his (mankind’s) reactions we can understand the skills, thoughts and intentions of that person," he says. To assist in the study of ‘man’, many companies use sensors that allow them to learn how people react (i.e. what their reactions are) during work activities.

With the advent of Web 2.0 (an intersection of web/internet application features), people changed their way of thinking and acting. Presently, several companies have adopted ‘Social Media’ (which previously only served for entertainment) as a tool and an instrument with a potential for marketing and communications. Among the social networks most widely adopted by companies are: Facebook, Twitter, LinkedIn, Flickr and YouTube. All these networks were created by young entrepreneurs, who are dominating and innovating the Digital Age. "The new technologies have impacted production and the development the activities of professionals in their companies. Using the virtual world, you can consult in advance, make sales, strengthen relationships with your customers, and connect with people anywhere in the world, "says Lerner.

In his presentation, Lerner warns that (just like in any other situation) there are also dangers in the virtual world. "On the Internet people loosen up, feel freer, speak their minds and express what they feel, and that can become dangerous: photos and videos published, a person’s memory capacity becomes more fragile, and there are people who get trapped in the virtual world,” he says.