Publicado em 04 de março de 2015

With more than 95 percent of the exhibition area already sold, the largest trade show of the industry in Latin America will celebrate 20 years of a well-succeeded path

From June 9 to 13, the chain of construction and mining equipment will be gathered in the São Paulo Expo Exhibition & Convention Center—new name of the Centro de Exposições Imigrantes—to know new products and to anticipate technology trends that will be part of the machines along the next years. In this period, the M&T EXPO 2015 – 9^th International Trade Show and Congress of Construction Equipment and 7^th International Trade Show and Congress of Mining Equipment—the largest business event of the industry in Latin America—will be carried out.

According to the directors of Sobratema – Brazilian Association of Technology for Construction and Mining—organizer and promoter of M&T EXPO 2015—more than 95 percent of its exhibition area was already sold and the main manufacturers confirmed their participation. The expectation is to gather more than 500 exhibitors in an area of 110,000 sq.mt. and to receive approximately 54,000 visitors from all Brazilian regions and from foreign countries.

To ensure these results, the exhibitors are preparing several new products. “During the last 20 years, M&T EXPO is being an important arena for announcements and news. It is already known that—in the year it is being carried out—manufacturers wait for the event to show their best developments, new products and on-board technologies, having the visibility of a qualified public as their guarantee. “And New Holland Construction will do that with the announcement of products during the trade show”, says Nicola D'Arpino, vice-president of New Holland Construction for Latin America.

Terex Latin America also intends to show new products in its families of aerial platforms, cranes and utilities (Aerial Baskets). “M&T EXPO is a unique showcase for all manufacturers. In this event we may show all investments and news of each company. Since the event occurs in the middle of the year, it will certainly be a good way to compare the activities foreseen for 2015 with those actually carried out in that period”, points out François Jourdan, president of the company.

Richard Klemens Stroebele, superintendent director of Liebherr, considers also that M&T EXPO is the right place to check the expectations for the second half of 2015 and for the beginning of 2016, since the trade show gathers in a single place the main players of the market and their clients. “It is an opportunity to talk with the market and to collect information about the industry and about our equipment”, states him. The company intends to present a new model that will complete the portfolio of Liebherr crawler excavators.

Metso intends to show in the M&T EXPO 2015 its new line of Lokotracks series 1000, the new conic crushers of the HP series and solutions for automation for construction and aggregate industries. “The trade show will give us the opportunity to talk with people of construction and aggregate industries, mainly with qualified professionals of these areas”, says Dionísio Covolo, equipment - aggregate sales director of the company.

Business environment

Other feature of M&T EXPO 2015 is to ensure a good environment for business development. “The trade show is a propeller and many times a new decision factor for some clients renew and/or enlarge their fleets, since it presents first-hand the main news of the industry”, explains Luiz Marcelo Tegon, commercial director of Ciber Equipamentos Rodoviários, a company that belongs to the Wirtgen group. “We hope that business and mainly projects and works would be heated again in Brazil till the date of the event, and also that the clients have a lot of works to be carried out and are confident in a constant and growing economy. These factors, joined to the edition of M&T EXPO will ensure an important moment to increase even more our sales”, adds him.

 Eduardo Nunes, commercial director of Bomag Marini considers that M&T EXPO is consolidated as the main event of Latin America to show new technologies that may change the productivity level of the construction industry. “We believe in a recovering of the industry scenario for the second half of the year and M&T EXPO is always a milestone of new opportunities”, says him. For this edition of the trade show, the company will present two new high-productivity machines for soil recycling and stabilization.

Atlas Copco will also expose several models of its construction area including Dynapac machines for road construction, soil and asphalt compactors and asphalt pavers. “In this edition we hope to get the same and even a higher visibility that we had in the last editions. We hope that new sales come true after the clients go to our stand”, says Luiz Lemos, business manager of Dynapac.

According to Mario Solis Coradini, CEO of Lintec-Ixon, M&T EXPO attracts a large number of clients that are looking for news and contacts with manufacturers. It allows sales development since it influences buying decisions during the period of the trade show and during the months that follow it. “Since it is a traditional and high-visibility event, our participation is strategic to show our equipment and to allow a closer contact with a wide range of clients”.

For Marcio Cardoso, sales and aftersales vice-president of JLG Industries - América do Sul, M&T EXPO gathers thousands of professionals from construction and mining industry, offering this way an opportunity for the companies to strengthen and enlarge commercial relationships with their clients. One of the highlights of JLG in the trade show will be its telehandlers.

Twenty years of history

M&T EXPO 2015 is a milestone in the trade show history, corresponding to 20 years of a well-succeeded path. The first edition of the trade show, carried out between September 16 and 20, 1995 in the pavilion of Bienal do Ibirapuera, in São Paulo, was an important milestone for the equipment industry, since there was no event of this size for the industry till that time and the manufacturers had to look for events of other areas to show their products, ensure a better visibility to their brands and close new sales.

In its second edition, carried out in 1997, the success of the trade show was confirmed since the event went beyond the available area of the Bienal pavilion. The exhibition went then to the Expo Center Norte and was supported by several entities and government institutions such as the National Bank for Economic and Social Development (BNDES). Following this path of improvement and growth, in its third edition, carried out in 1999, a new change of place occurred, moving the event to the Centro de Exposições Imigrantes. In 2006 the trade show passed to be carried out each three years, following the world trend of the largest events of the area. Finally, in its last edition, carried out in 2012, the event broke several records, showing 3500 machines of 1042 different brands presented by 494 exhibitors, and having a qualified public of 54,597 visitors coming from Brazil and foreign countries.

Congress

Showcase of new products and technologies, M&T EXPO will also carry out debates about the main subjects that drive the industry. The M&T EXPO Congress will be carried out from June 10 to 12, having a comprehensive content of seminars and special events such as the 2^nd International Summit of Operational Excellence & Lean Construction—promoted by the IOPEX – Institute for Operational Excellence Brasil and by Sobratema—, the III National Congress of Rental Enhancement—carried out by Analoc – Brazilian Association of Sindicates, Associations and Dealers of Equipment, Machine and Tool Rental Companies—, the 6^th ENAMMIN – National Meeting of Small and Medium Mining Projects—carried out by Signus Editora—and the Course of Concrete Precast Units – a complete approach from the plant to the worksites, carried out by Abcic – Brazilian Association of Concrete Industrial Construction.

For Roque Reis, vice-president of Case Construction Equipment for Latin America, the M&T EXPO helps to disseminate existing technologies and new products. “In addition, it is the stage for conferences that approach the main factors that have influence on our business—mainly those related with the needs of infrastructure, drawing the attention of the society for the necessity of seriousness in the investments carried out in that area”, remarks him.

Designed for executives, businessmen, engineers, technical staff and professionals of the main manufacturers, dealers and representatives of entities and government institutions, the event will also have seminars promoted by entities of the area, such as, for example, Technology in Machines and Equipment for Construction and Mining, by Abimaq – Brazilian Association of Machine and Equipment Industry, and New Acts about Cargo Securing, by National Union of Heavy and Exceptional Load Transport and Handling Companies; and by exhibitors such as OilCheck, JLG, John Deere and Solinftec. Sobratema will also carry out two more seminars, one organized by the Instituto Opus and another about the Brazilian Market of Construction Equipment.

The complete program, registration form and other information about the M&T EXPO Congress may be obtained in http://www.mtexpocongresso.com.br/.