Associação Brasileira de Tecnologia
para Construção e Mineração

Publicado em 24 de março de 2016

XI ESFE honors the president of Sobratema

Event gathered company leaderships as well as touristic trade and event market companies to talk about the increase of the business tourism area

 During the XI ESFE – Event and Trade Show Industry Meeting, carried out in February 23 at the Golden Hall of the WTC Convention Center, in São Paulo, the engineer Afonso Mamede, president of Sobratema – Brazilian Association of Technology for Construction and Mining was honored as one of the main business tourism leaderships in 2015. 

The honor was due to the realization of the M&T Expo 2015 – International Trade Show and Congress of Equipment for Construction and Mining, carried out in last June, event which celebrated 20 years of a well-succeeded path. The trade show is considered the largest of Latin America in the area and is among the five largest trade shows of the world. In its 2015 edition, a qualified public of more than 45 thousand professionals visited the São Paulo Expo Exhibition & Convention Center to know the news shown by 478 exhibitors from Brazil and other countries.

“This honor is an acknowledgement of the contribution that Sobratema is giving along more than 25 years for the technologic development of construction and mining business. M&T Expo is consolidated as a technologic showcase of new products in the equipment market, a meeting point of the entire production chain and an important generator of sales for manufacturers and dealers, encouraging their competitiveness and the development”, adds Mamede.

This is the second time that Mamede is honored by ESFE. The first one occurred in 2014 due to the well-succeeded development of the Construction Expo – International Trade Show and Congress of Buildings and Infrastructure Works, carried out in June, 2013. The new edition of this Trade Show will be carried out this year, between June 15 and 17 and has as its main subject Moving Cities – Constructive Solutions for Brazilian Municipalities.  

In addition to the president of Sobratema other personalities of the tourism industry also were honored in the XI ESFE, that had a public of approximately 1000 professionals and more than 70 brands among exhibitors, sponsors and supporters. The event also carried out three debating panels about exhibitions, events, destinations and infrastructure and also a main talk about economy.

The event was organized by the Grupo Radar de Comunicação, leaded by the businessman and advertiser Octavio Neto. Its purpose was to promote ideas, gather leaderships and talk about the growth of business tourism industry based on three important pillars: Networking, Business Development and  Content.